Bounce rate is a metric used to measure the percentage of visitors leaving your website after only 1-page view and nothing on the website. If a visitor lands on a web page and bounces back with no additional engagement after viewing the landing page, you have a bounce rate of 100% for that visit. By improving the quality of your website, you can lower your bounce rate and increase pages per session.

A reverse proxy is a server that sits in front of the webserver, intercepts the request, and either respond to the client with a response from its cache or forward the request to the origin server. A reverse proxy is used to protect the web servers from DDoS attacks, distribute load amongst multiple servers, and utilize its cache to serve static contents without sending requests to the origin server. No client will communicate directly with the server, and the server's IP address will not be revealed to the public.

You cannot afford slow loading pages if you are operating on the online platform. Internet users want quick access to information. You have seconds to capture and keep their interest. If they have to wait for your site to load, you will lose them.

It is important to carry out speed tests to determine page loading speeds. There are tools you can use, such as Google PageSpeeds. If you determine that there is a problem, you need a way to fix them. Our article will share with you six reasons why your website is slow and how to fix them.

The average eCommerce conversion rates fall around 1% to 2%, and it measures the checkout rates which don't include newsletter signup or abandoned carts with customer emails. If you have a brand new website, the conversion rate may fall far below 1% despite advertising on Facebook, Google Ads, and other comparison shopping engines. Learn how to improve your conversion rate.

One of the biggest challenges with online stores is detecting and preventing fraudulent orders. Fraudsters attempt to use stolen credit cards to purchase goods online, and sometimes such transactions do go through without detection. Learn how to detect fraudulent orders by examining the IP address.

When you're in-market to purchase a product and find a very attractive price but the website doesn't look very professional. Would you take the risk and purchase the product at the site where it offers the best price, or will you research the product and determine if the company is legitimate before purchasing a product?

Slow websites not only hurt your search engine rankings but also lead visitors to leave your website and decrease visitor engagement and conversions. A couple of extra seconds to load a webpage has a huge "negative" impact on bounce rate, page views, and customer satisfaction. This is especially true for eCommerce websites where conversion is of utmost importance. Nearly 50% of the visitors expect a webpage to load in less than 2 seconds, and the vast majority will exit out of the page if the load time exceeds 3 or more seconds.

Most casual users only take a glance at the green HTTPS padlock when they open up a website, not paying attention to some of the more precise details of the platform itself. In practice, this is most often a good way of telling if a site is safe. But, there's one question that a growing number of privacy-oriented users are asking - as most websites nowadays can boast with HTTPS, can such a feature maintain the same reputation and security levels as before? In this post, we go into the details of HTTPS to find out if it can be enough to protect your online privacy and security.

As a webmaster, we often run website speed test and learn that use of the cookie-free domains will improve website performance. A cookie-free domain saves network traffic by not sending cookie data with HTTP request.

Magento is one of the most widely used eCommerce platforms behind Shopify and WooCommerce. With popularity comes increased security risks, and many Magento sites often become the target of hacker attacks as customer data amassed from online stores is worth a lot in the black market.