Before you drive traffic to your website, you must provide good value to your visitors. Your audiences visit your website for a reason, and you'll have to solve their purpose by adding valuable contents they're searching for.
Chances are that no one knows about your website, and no one will visit your website unless you promote it. Building a website is an easy part, but driving traffic to your website is extremely time-consuming and costly. Before you invest a large amount of time and money into promoting your website, you'll build a marketing strategy to generate traffic to your website, and convert visitors into customers.
A website without visitors is useless no matter how well it is built or how much content you offer because no one will read your web pages. Also, driving traffic is one part of equation, and the more important part of equation is driving targetted traffic.
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