Data is necessary for a modern business to grow and thrive. And in this era of multi-channel data collection, businesses don't have a problem collecting enough of it. In fact, for many business leaders, it's how they deal with it that has become a major problem. The main challenge for most businesses is their capability to sift through vast amounts of data and separate what's useful from what's not. And this is a necessary step in helping them pinpoint issues and opportunities and get the insights they need for business growth.