Blog Category


Shopping Feed

Selling products on Google Shopping is a great way to reach a wider audience and boost your sales. While Shopify doesn't offer a built-in integration with Google Shopping, there's an easy solution. Instead of uploading product data manually, you can automate the entire process using the Mulwi app. Even better – once it's set up, you won’t need to update the data yourself, as the service keeps everything fully synchronized. Let's take a look at how to connect your store to Google Shopping and start increasing sales quickly.

Parcel Tracking

International shopping has never been easier—but keeping track of your global orders? That’s another story. As e-commerce expands across borders, package tracking often lags behind, leaving consumers confused and frustrated. This guide unpacks why tracking international parcels can be so difficult and shares smart strategies to help you stay informed every step of the way.

Multi-Channel Marketing

Online retail is no longer about simply having a functional website and hoping the right customers will find it. The modern consumer journey is complex, fragmented, and unpredictable. Shoppers move fluidly between websites, social media, marketplaces, and email inboxes – often interacting with a brand multiple times across various platforms before making a purchase.

Shipping Tracking

The modern delivery business is not possible without optimizing the processes of tracking parcels. Different types of systems help to do this quickly and easily. That is, you can instantly find out where your parcel is and when you can receive it. Let’s discuss how parcel tracking goes from simple barcode scanning to precise location determination via GPS coordinates.

Ecommerce Product Trends

While consumer demand changes with technological advancements, staying ahead of emerging products in e-commerce can be the difference between a successful online store and one that is behind. This blog will help you explore the current emerging product trends that will change future e-commerce product innovation trends and growth. Continue reading to discover e-commerce growth trends for 2025!

Merchant Account

A new online store is ready to launch. The website is polished, the products are stocked, and customers are beginning to trickle in. But there’s a snag: the payment system isn’t set up yet, and without a merchant account, no sales can be processed. For ecommerce businesses, securing a merchant account is a crucial step—and while the approval process can take a few days, choosing the right provider with fair rates and solid support can make all the difference. Here's how to navigate it.

SEO in eCommerce

Every online store thrives on visibility, and achieving that requires strategic action beyond attractive design. An SEO company takes a detailed approach to improve how an online store appears in search results, focusing on performance, content structure, and overall site health. These improvements influence how well a store can attract and retain online traffic, making the entire shopping experience smoother for users.

Role of PCI DSS

Payment fraud and cyber-attacks are persistent threats that can undermine the integrity of any organization. The Payment Card Industry Data Security Standard (PCI DSS) plays a pivotal role in safeguarding payment systems and ensuring businesses remain compliant, reducing their vulnerability to these risks.

Boost Conversion Rates

Every online shop aims to transform visitors into paying customers. Generating traffic is extremely essential, but increasing conversion is indeed the real challenge. With ever-increasing competition, a better conversion rate can cause a world of difference to your bottom line.