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When customers use their credit cards to make online purchases, their personal and financial information is transmitted over the internet between systems. This information includes the cardholder's name, card number, expiration date, and security code. If this information is not properly protected, it can be stolen by hackers and used for fraudulent activities, such as making unauthorized purchases or opening new accounts in the victim's name.

For every $100 chargeback, a small business loses an average of $308. This is far from an insignificant sum for a small business, especially since it will likely happen more than once. An even bigger problem is that the number of chargebacks increases by roughly 20% annually. This means that if you don't resolve this problem soon, things might escalate.

In the contemporary world, social media is the center of the shopping experience, as customers value what is shared on social networking sites like Facebook, Twitter, Instagram, Pinterest, etc. eMarketer states that 36% of people have accepted the importance of social media content in their shopping decisions.