In the contemporary world, social media is the center of the shopping experience, as customers value what is shared on social networking sites like Facebook, Twitter, Instagram, Pinterest, etc. eMarketer states that 36% of people have accepted the importance of social media content in their shopping decisions.
E-Commerce significantly differs from the traditional way we used to do business. In the era of technological development and the global pandemic, both customers and businesses faced the need to move online. What makes it unique?
If you want to start a paid social media campaign, but feel overwhelmed at everything that goes into it, we’re here for you. We did all the legwork and compiled a handy beginner’s guide to running a successful social media campaign to ensure you have everything you need to get started.
Arranging to ship requires the integration of online and offline strategies to draw customers to complete their transactions. It entails identifying online customers through internet advertising and email and using various approaches and tools to entice customers to buy.
The idea behind arranging to ship is to move goods from one point to another efficiently and conveniently. The key to your business growth in this era is online-to-offline (020) e-commerce, although it is likely to remain effective even after the pandemic.
To run a secure, reliable, and functioning freelance business, you need to work with contracts. Contracts act as a safety net for your business and clients. But what should you include in your contract? And do you have to sign one?
Great product descriptions add to product pages by selling your products to actual customers, not merely as paragraphs meant to boost your SEO ranking. I see you, marketers. Well-crafted descriptions can draw your potential buyer in, pique their interest and make them want to know more. The best product descriptions make your products irresistible, so your customer has to make a purchase there and then.
Selling products in the marketplace requires online sellers to look for effective ways to reach their potential customers. Having fine products and services is one thing and availing them to your customers is another.
How you present your brand determines the success of your enterprise based on whether the customers are satisfied or not. After establishing a great business, take time to go to the marketplace with your best offering. Here are ten reasons why you should do so.
CRO (conversion rate optimization) is currently one of the most popular topic in eCommerce marketing today. Over time, marketers have found the practice of modifying certain website elements and testing them to prove their effectiveness in their toolset. For example, the red CTA button on an eCommerce website is proved to be more effective than a blue button upon split testing. That's how CRO works.
Setting up and running an e-commerce website is time-consuming and requires careful planning. You need to identify a brand, analyze the competition, understand your audience and design a website that will yield results.
Many marketers focus on the initial stages of an e-commerce website launch without considering what to do after launching the site. If you have done the basics such as SEO and paid search, but are not getting the desired results, consider implementing the following tactics.
In the traditional method of learning how consumers reach a business, salespeople used to ask "How did you find us?" question. This is a rudimentary way of finding out the source of a phone call, and the collection of each calls to generate a detailed report is hard to come by if there are a large number of sales reps receiving calls.
Development of heat maps dated back to the 19th century to provide a graphical representation of complex data so that it is easier for humans to analyze at-a-glance. Back then, a gray-scale shading was used to depict data patterns and the darker color was used to indicated dense values while lighter color was used to depict lesser values. A few applications of heat maps include depicting weather reports, real estate market data, and financial market analysis. The beauty of using heat maps is that you don't have to read a table of data in rows and columns to understand complex data, but rather view a simple colored map to grasp the big picture of data representation.
Converting a new visitor to your website is extremely difficult. The average conversion rate of a typical online store is less than 2%, which translates that 98% of people visiting your site will leave without a purchase. The first-time visitor to your site will fall far below the 2% conversion rate, and this is where retargeting comes in.
Google Click ID (also known as GCLID) is a parameter assigned to the Google Ad and is passed in the URL to track clicks and conversions. The GCLID is only used in Google Ads and is enabled by turning on auto-tagging in the settings. It is used to tie your Google Ads with your Google Analytics account so that the clicks and the conversions can be tracked.
The average eCommerce conversion rates fall around 1% to 2%, and it measures the checkout rates which don't include newsletter signup or abandoned carts with customer emails. If you have a brand new website, the conversion rate may fall far below 1% despite advertising on Facebook, Google Ads, and other comparison shopping engines. It is harder and harder to make money from online stores, and the average conversion rate continues to decline for new merchants.
One of the biggest challenges with online stores is detecting and preventing fraudulent orders. Fraudsters attempt to use stolen credit cards to purchase goods online, and sometimes such transactions do go through without detection. If a fraud chargeback occurs, it is the merchant's responsibility to prove to the bank that the charge was made legitimately. If you can't prove the legitimacy, the money will be withdrawn from your bank and you can't do much about it.
When you're in-market to purchase a product and find a very attractive price but the website doesn't look very professional. Would you take the risk and purchase the product at the site where it offers the best price, or will you research the product and determine if the company is legitimate before purchasing a product?
In today's world, more and more people use the internet to shop online. Being able to purchase online and have goods delivered to your door at your fingertips makes our daily lives easier. However, there are without a doubt some risks involved when purchasing goods and services online. There will always be criminals and nefarious actors out there who intend to take advantage of tools to get your money or your information and sell it; especially with websites such as Amazon and eBay becoming more and more popular. To that end, we'll be taking a look at a few tips you can pick up to protect you while shopping online.
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