Google introduced E-A-T (Expertise, Authoritativeness, and Trustworthiness) in March 2014 to evaluate the quality of content to rank search results. E-A-T is a set of criteria that Google uses to assess the quality and credibility of web content, especially for content that deals with topics that could impact a person's health, finances, safety, or general well-being.

A unique selling proposition, competitive advantage, and adequate pricing are important parts of a marketing strategy. However, all this is meaningless if the client never learns about you. Content marketing can help you tell your target audience about your business.

Gone are the days when boring and static pages were ranked higher on the Google Search engine. Today, it’s not just about creating a website but finding more ways to make it more interactive and alluring. And to be precise, Javascript turns out to be the sure-shot way to do so. It has been observed that Javascript has the potential to make any boring website more interactive and attention-grabbing.

Have you ever wondered how some websites effortlessly slay on top of SEO, while others are left in the dark corners of the search results? Well, it's all about the magical concept called topical authority! In this article, we're going to unravel the secrets behind this SEO sorcery and show you how to become the topical authority of your niche. So, fasten your seatbelts, we'll embark on an epic quest to conquer the online kingdom!

When it comes to SEO, content is king, and guest blogging extends one's ability to create content on someone else's blog. Guest blogging has emerged as a creative tool allowing individuals and businesses to expand their reach, build authority, and drive targeted traffic to their own websites. In this article, we will explore what guest blogging is, the benefits it delivers, and how it can transform their online presence.

Software development businesses today face plenty of pressure and competition. One of the best ways to stand out from the competition is with quality content. Content marketing costs far less than traditional marketing and generates more leads. Great content using the right SEO strategies can get a high ranking in the search results. Software development businesses with a comprehensive content marketing strategy will be more successful than others.

Apart from fast page load speed, stable web performance, and effective marketing strategies, eCommerce websites should also load properly on all devices. This is where a responsive web design comes into play. With it, mobile users can see all site content clearly and navigate through web pages easily, whether they use a tablet, desktop, or smartphone.

Is your website blocked by a certain country's firewall? Do you operate a social media channel that is limited to certain users? Perhaps there is a government agency monitoring internet activity. All these questions can be answered with one word: Proxies. What Are Proxies?

Proxies are external sites that are acting as substitutes for other websites. They are connected to the original site in various ways and help it bypass legal restrictions, blockages, or blacklists. In this article, you will learn about the different types of SEO proxies and why and how to use them as part of your SEO strategy.

The primary goal of content marketing is to spread information to bring potential customers into the sales funnel. It can also serve as a reliable and stable traffic channel. Being in Google's top results increases your chances of correctly and effectively offering your brand’s product and staying ahead of competitors.

Technical SEO involves various enhancements to a site and server, enabling search engines to crawl and index the website more efficiently and effectively. This plays a critical role in improving the organic rankings of websites. These changes and enhancements to servers and websites can be done right away and impact Google’s ability to index and crawl the website, whether directly or indirectly. Some of the different parts of technical SEO include title tags, page titles, 301 redirects, HTTP header replies, XML sitemaps, metadata, etc.