Intellectual property rights are a facet of our globalized world. Companies are increasingly concerned with protecting their IP, and a major part of that is through digital channels. Digital marketing is one such channel that provides numerous opportunities to protect your brand's reputation and image and maintain consistent customer loyalty.

Content repurposing is a great way to save time and create more value for your customers—but it shouldn’t just be an afterthought.

SEO consultancy firm, Reboot, explain why repurposing content should be a major part of your content strategy, the advantages of transforming content into different mediums, and which types of content you should produce to achieve these benefits.

It's a fact that consumer habits are changing. The most significant factor is the pervasive influence of technology in people's daily lives. It is hastening and altering the customer journey in a variety of ways.

There's no denying that marketing is the only difference between your brand and the competition. A marketing campaign is crucial to reaching the right audience at the right time with the correct message.

Cybersecurity content marketing is a strategy that uses informative and educational content to educate and engage audiences on the importance of cyber security and how to protect themselves and their businesses from cyber threats. Cybersecurity content marketing aims to position a company as a thought leader and generate leads and conversions by providing valuable information to potential customers. This content can include blog posts, whitepapers, e-books, webinars, infographics, and more.

Email marketing is a type of sales promotion in which information is sent to both potential and current customers through email. It is a type of advertising that lets you send an email to your target audience, which then sends an email back to the recipient's inbox with information about the product or service they are interested in.

If you're in sales, you know the key to success is always keeping your sales pipeline full. So it's crucial to keep track of prospects as they move through the pipeline. This is for you to identify any potential problems and take action.

Marketing is one of the critical aspects of your business's success. Without marketing, even if you have a good product, chances are you would get nowhere. Marketing involves the production, branding, and selling of your product. It may be tedious especially if you only have a few people handling your marketing work.

The general rule of thumb in marketing circles is that when utilizing web forms, optimization requires their shortening. Indeed, this is a logical conclusion in that, generally speaking, people will be perturbed by a long list of questions. The golden rule is usually five fields or less, but of course, depending on exactly what you are selling, that may be impossible. Long web forms are necessary for a host of services and products, so reducing your form to five fields or fewer is just not an option for many businesses. If you are stuck with your long-form, how do you go about maximizing conversion rates, then? These simple steps will reveal exactly how.

The way we absorb and use information has drastically changed over the years. With time, we slowly shifted from written to visual content. However, that does not mean that written content is dead.