Google Analytics keeps track of website visitors as users, and it uses the Client ID stored in the browser cookie to determine it. Google Analytics stores _ga cookie in the user's browser and the browser sends cookie data to a web server every time it makes a request. To view your Google Analytics (GA) cookie for a specific site, you may use developer tools available on your browser to view them. For example, on Google Chrome you may click the F12 key -> Applications Tab -> Cookies to view them. An example of "_ga" cookie looks like below:

WordPress is the most popular website builder platform that hosts up to 75 million websites on the Internet today. Despite its core being secure, hackers and other mischievous characters have compromised security for millions of self-hosted sites. The following 8 reasons describe why you need to secure your Wordpress website, and how to achieve them.

Bounce rate is a metric used to measure the percentage of visitors leaving your website after only 1-page view and nothing on the website. If a visitor lands on a web page and bounces back with no additional engagement after viewing the landing page, you have a bounce rate of 100% for that visit. By improving the quality of your website, you can lower your bounce rate and increase pages per session.

A reverse proxy is a server that sits in front of the webserver, intercepts the request, and either respond to the client with a response from its cache or forward the request to the origin server. A reverse proxy is used to protect the web servers from DDoS attacks, distribute load amongst multiple servers, and utilize its cache to serve static contents without sending requests to the origin server. No client will communicate directly with the server, and the server's IP address will not be revealed to the public.

You cannot afford slow loading pages if you are operating on the online platform. Internet users want quick access to information. You have seconds to capture and keep their interest. If they have to wait for your site to load, you will lose them.

It is important to carry out speed tests to determine page loading speeds. There are tools you can use, such as Google PageSpeeds. If you determine that there is a problem, you need a way to fix them. Our article will share with you six reasons why your website is slow and how to fix them.

The average eCommerce conversion rates fall around 1% to 2%, and it measures the checkout rates which don't include newsletter signup or abandoned carts with customer emails. If you have a brand new website, the conversion rate may fall far below 1% despite advertising on Facebook, Google Ads, and other comparison shopping engines. Learn how to improve your conversion rate.

One of the biggest challenges with online stores is detecting and preventing fraudulent orders. Fraudsters attempt to use stolen credit cards to purchase goods online, and sometimes such transactions do go through without detection. Learn how to detect fraudulent orders by examining the IP address.

When you're in-market to purchase a product and find a very attractive price but the website doesn't look very professional. Would you take the risk and purchase the product at the site where it offers the best price, or will you research the product and determine if the company is legitimate before purchasing a product?

Slow websites not only hurt your search engine rankings but also lead visitors to leave your website and decrease visitor engagement and conversions. A couple of extra seconds to load a webpage has a huge "negative" impact on bounce rate, page views, and customer satisfaction. This is especially true for eCommerce websites where conversion is of utmost importance. Nearly 50% of the visitors expect a webpage to load in less than 2 seconds, and the vast majority will exit out of the page if the load time exceeds 3 or more seconds.

Most casual users only take a glance at the green HTTPS padlock when they open up a website, not paying attention to some of the more precise details of the platform itself. In practice, this is most often a good way of telling if a site is safe. But, there's one question that a growing number of privacy-oriented users are asking - as most websites nowadays can boast with HTTPS, can such a feature maintain the same reputation and security levels as before? In this post, we go into the details of HTTPS to find out if it can be enough to protect your online privacy and security.