How to Transform Your Fintech Brand with Good Design?

If you were to look at Nike, McDonald's, and FedEx logos, fonts, and color palettes anywhere, you would instantly recognize them. The reason for this is the fact that their brand identities have been crafted with care, fine-tuned, and designed with expertise. Would you be able to say that your fintech product has the same appeal?

To gain your customers' trust and dollars, it is crucial to have a strong visual identity for your brand. A poorly designed brand can be as good as forgotten if something in its design does not resonate.

To be memorable, you must be intentional. A brand's elements and how they interact must be strategically considered if you are going to increase your brand's popularity, credibility, and loyalty. So, how do you transform your fintech brand with design? Well, that is what we will discuss today. Let's get started.

Identify Your Brand’s Target Audience

There is a good chance that you have already considered your target audience. You should consider your customers before developing a brand design that speaks to them. This will help you create a finance logo, for instance, that resonates with the audience immediately.

Would your customers respond positively to an elegant design when viewing their stock portfolio? Will they share the application with their friends because it gives off a sense of fun and reliability? Defining a few key points is the key to nailing what your customers will respond to visually.

• A description of their demographic characteristics (including age, place of residence, income, educational level, family status, employment, and ethnicity).
• What is their personality (attitudes, values, interests, hobbies, and behavior)?

A user persona will be developed based on common demographic and personality information. You can use these to guide your team's decisions when building your brand and product.

How Would You Describe Your Type? The Identification and Definition of Your Brand's Personality

It is necessary to define your brand personality yourself, rather than using a personality assessment tool such as the Enneagram or Myers-Briggs. Choosing your design elements will be heavily influenced by your brand's personality.

Start by brainstorming different descriptive adjectives for your brand. Consider using a whiteboard or FigJam to engage your team and dream big. There is no right or wrong answer unless you believe there is one.

Are you quirky? Are you free-spirited? Are you refined? Serious? Surreal? Are you earthy?

Is there anything that feels true to your brand? Once you have narrowed it down to three or four, identify which ones resonate most with you. Whenever you struggle to choose the right adjectives, consider your target audience as a source of inspiration. User personas should be aligned with your brand personality keywords.

Tips For Creating the Visual Identity of Your Fintech Brand

After defining your target audience and brand personality, the design process can begin. It is important to understand that in the beginning, there should be no boundaries. Observe what works, notice what does not work, and iterate accordingly. It is your goal to narrow down the combination of elements that best represent the personality of your brand.

Make sure you pay attention to the colors, fonts, layouts, and images used in your design. Be sure to keep your fintech brand's personality keywords close at hand as you define each element. To make your keywords even more effective, group them with visual descriptions.

Typical characteristics of a sophisticated brand would include luxury, minimalism, and classic styling. Playful, spacious, and natural are all characteristics of a free-spirited brand.

1. Choosing The Right Colors

Red is the color of Coca-Cola. Yellow is the color of Caterpillar. BP is green. Are you able to visualize the brand’s colors in those logos? It is undeniable that color influences emotions and, therefore, your customers' purchasing decisions.

A flurry of blue, green, and purple trends has been sweeping the fintech industry. Consider Venmo, PayPal, Plaid, and Stripe, which are all behemoths in their respective fields. The color blue signals trustworthiness, the color purple indicates royalty, and the color green signifies wealth. There is no one-size-fits-all solution. Orange is a great color for breaking through the market if it fits!

You cannot choose just one color. You need a color palette when designing for your brand that explains all the color psychology.

2. Spend Some Time on Your Typography

One of the most recognizable fonts in the world is the Disney font. You may remember watching cartoons on Saturday mornings as a child when you see this. Well, setting this example aside, how does your typography evoke a sense of emotion?

Typefaces with serifs or sans serifs should be considered. There is also the possibility of combining the two, but this should be done strategically. If you are unsure if your combination is appropriate, use a tool like Fontpair. Serif fonts are more traditional and classic, evoking a sense of professionalism. The sans serif font, on the other hand, is more modern and versatile, as well as more legible.

The trend in recent years has been to use serif fonts for headlines and significant branding moments and sans serif fonts for body copy.

3. Become More Creative With Your Imagery

It is your brand's imagery and illustrations that complete the visual puzzle of your brand. A brand's story can be further told with these elements in a way that no other element can.

You may also create your imagery using your keywords as guidance or you may use your keywords to find imagery that fits. Using a combination of photography and illustrations is acceptable, but they should complement one another. It is possible to achieve this by using similar styles or colors. The aim of your product layout should be to enhance the user experience and direct your potential customers to the most important information and features.

Test your images, iconography, or illustrations with your target audience to determine if they are striking the right chord. Do you need a simple description of your product? Make sure your imagery fits the personality of your brand, such as through animation or a short video.

4. Make Sure Your Designs Aren't Overly Complicated

The majority of fintech companies offer digital products rather than physical ones. That's why it's important not to overcomplicate designs when presenting your products to the audience. Visual representations don’t carry the same level of complexity as the concepts themselves, since they serve to support rather than stand on their own.

By understanding your product, you will be able to simplify concepts to their core ideas to come up with the best solution. Focus on illustrating just those one or two points that you want to convey through a visual. When a mechanic is familiar with the intricacies of a motor, he or she can quickly identify the correct solution. Your knowledge of the product will also enhance the effectiveness of your design.

Aim For The Future

Brand planning shouldn't be viewed as a luxury these days; it's a necessity. Taking the lead with your brand is more important than just keeping up; it is about taking the initiative. Rather than playing catch-up, you should be the person who identifies upcoming trends and paves the way. Staying current with consumer preferences and emerging technology will ensure your brand remains relevant and appealing.

Featured Image by Freepik.