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4 Effective Ecommerce Conversion Optimization Tips

CRO (conversion rate optimization) is currently one of the most popular topic in eCommerce marketing today. Over time, marketers have found the practice of modifying certain website elements and testing them to prove their effectiveness in their toolset. For example, the red CTA button on an eCommerce website is proved to be more effective than a blue button upon split testing. That's how CRO works.

5 Tactics to Take Your Ecommerce Marketing Strategy to The Next Level

Setting up and running an e-commerce website is time-consuming and requires careful planning. You need to identify a brand, analyze the competition, understand your audience and design a website that will yield results. Many marketers focus on the initial stages of an e-commerce website launch without considering what to do after launching the site. If you have done the basics such as SEO and paid search, but are not getting the desired results, consider implementing the following tactics.

5 Ways to Secure School Networks

If you're working as an IT specialist in a K-12 school or a university, odds are that you've seen your fair share of cyberattack attempts. Cybersecurity intrusions have become a major point of contempt in academic institutions in 2020 due to a majority of schoolwork being shifted to remote platforms.


Pros and Cons of Getting a MacBook

MacBook is a Macintosh laptop designed and developed by Apple. In the highly competitive market, the brand can maintain a consistent reputation by producing some of the best devices in the world. The current lineup includes the MacBook Pro (2006 to present) and MacBook Air (2008 to present). The latest MacBook integrates the Apple M1 system on a chip which will make these devices even more productive. Though the modern systems come with the best in class software and hardware specifications, similar to any other product, they also have a set of advantages and disadvantages.

7 Digital Platform Strategies To Consider In Tech Competition

Technology is playing a massive role in the current changes in the world currently. With the growth of the internet and the increasing popularity of smartphones, it’s obvious that future generations will be dealing with a lot of technologies in their daily lives, and artificial intelligence is ensuring this. So now businesses are changing their course and sailing towards inventions.

3 Best Free Backup Software for Mac

Data loss is an undesirable situation that sooner or later intrudes on our Mac usage. There is a set of things to know when facing such a problem – the things that will let you maintain a clear mind, abstain from panicking, and act quickly. Thanks to the invention of free data restoring software, now everybody can get their files backed up at no extra charge. If you have got such programs on your side, you become well equipped and ready for such tricky moments.


How to write an Online Privacy Policy?

A privacy policy is one of the most vital legal documents for most websites, whether it is a blog or a small business. If a website gathers personal data – statistical, functional, or marketing – they are obligated to inform users about this via a privacy policy as per the privacy laws in their jurisdiction. But, how does one draft a privacy policy? That’s exactly what we will be addressing today – the elements of writing a good privacy policy, and the essential terms and conditions to include in every privacy policy.

Make Life Difficult for Hackers

We hear about data breaches on a daily basis, and it's no surprise. You do not need to be a large corporation or an oligarch to fall victim to a cyberattack. By understanding what cyberattacks are, you'll be able to detect and prevent common cyberattacks and protect your devices and online accounts from hackers.


12 Types of Cyberattacks Every Business Should Know About

Cyberattacks should not be taken lightly, as fraudulent techniques are constantly changing and improving. Last year alone, 1,001 companies and about 155.8 million users experienced identity theft. To avoid falling into this trap and protect your business, it's helpful to know the most common types of cyberattacks. Whenever there is a large sum of "money transfer" involved, extra caution should be given to ensure the transaction is legitimate.