How much of your digital marketing efforts are you directing toward Facebook? How successful has that been? If you’re wondering how to use Facebook for advertising, and how to make that effective, you’re in the right place.

Facebook is the largest social media platform, no doubt, with 2.93 billion users. And the numbers keep going up.

Largely, this drastic growth is because of the numerous upgrades since its inception. Not only as an entertainment platform but also as a social media marketing tool.

Now back to the statistics.

Of the 2.93 billion users, roughly 1.93 billion are on Facebook every day.

Imagine how much marketing success you would get if you took advantage of these numbers.

So how can you optimize Facebook as an advertising tool? You’ll find some useful tips in the next section.

How To Use Facebook For Advertising: 6 Best Tips

Facebook marketing has evolved, and brands have found ways to leverage each development. Facebook gives you a leeway to explore what works for your business.

This depends on what your end goal for advertising is. These could be.

• Building an audience
• Creating brand awareness
• Driving traffic to your website
• Increasing conversions
• Lead generation
• Increasing your engagement

To achieve these goals you can use a curated list of the best Facebook marketing tools available.

With your specific goals in mind, here are tips on how to use Facebook for advertising.

1. Optimize Your Business Page

Your Facebook business page lets you introduce your business to the world and make your products known. If you customize this page right, it can be an essential advertising tool.

Here are a few ways to do that:

• Use keywords strategically on your page, e.g the URL and About Us sections. A keyword research tool such as Semrush or Ahrefs can help you optimize your keywords.
• Keep your About Us section up to date. Include accurate details about your contacts, location, business hours, and what you do.
• Choose a name for your page that represents your brand.
• Fill out all your profile details.

Here is an example of the business page details added by HubSpot.

Image via Facebook

All through, make sure to showcase your personality and build your brand image.

Then, make all this visible. How do you do that?

Facebook lets you invite people to share your page, and one easy way to get started is by inviting people you know.

You can then ask your customers, friends, family, and co-workers to share your page widely and have your page grow through referrals.

It doesn’t stop at that. You can further promote your Facebook page on other social media marketing platforms and your website.

2. Optimize Your Posts

To build your audience even further, you need to be consistent in producing content. Also, try to engage your audience as much as possible by optimizing the content you post.

These include:

• Images: Using images on your posts attracts more engagement. You also want to consistently post quality images and mention your brand in them, like this new flavor ad by Huel.


Image via Facebook

• Videos: Videos are a very impactful tool for Facebook marketing. Unlike other social media platforms, long videos are quite popular on Facebook as well. These you can leverage to tell your brand’s story.
  
  To optimize videos for advertising, make sure to have transcribed subtitles and captions. This is because Facebook auto-plays videos on mute.
• Facebook Live: This feature lets you stream live. To optimize this feature for maximum engagement, make the title as compelling as you can.
  
  

  Create engaging emails that promote upcoming live sessions. It’ll attract more viewers. Let people know when and why you’ll be live. Also, encourage them to comment and ask them questions to keep them engaged.

  An example of an effective Facebook live session is this shopping session Sephora organized.


Image via Facebook

Also, engage your audience in the comment sections and messages promptly. This way, you’ll build a reputation with your audience. This reputation is what will organically grow your online presence and ultimately your sales.

3. Use Facebook Stories For Advertising

Facebook Stories can be a very impactful advertising tool for marketers with mobile apps.

Here is why.

Stories are easier to consume because they’re brief and momentary.

You can get creative with the few seconds you have to create compelling ads that will appeal to your audience. Like this 5-second hilarious video by SNICKERS.

Image via Facebook

Wondering how to use Facebook Stories for advertising? Here are a few tips.

• Be keen on your speed. Have fast-paced content that will grab the audience’s attention in a short span.
• Post real time updates.
• Make use of motion effects even when using images. It’s more appealing.
• Introduce your brand upfront in every story.
• Appeal to your audience’s emotions by providing behind-the-scenes videos, involving employees in your ads, etc.

4. Drive Your Facebook Ads To Other Events

Your Facebook advertising doesn’t have to be limited to Facebook or online purchases. Using your Facebook traffic, you can redirect people to make purchases in offline stores.

You can use your ads to showcase the products people want to experience in person. Then, issue directions to nearby locations.

For instance, for products like cars and motorbikes, you can encourage your audience to come for test rides.

5. Create Messenger Ads

This is an intimate way of advertising that is yet to be fully explored by most marketers. You can do it one of three ways.

One, by sending messages directly to your audience’s inbox.

The best way to go about this is by using chatbots that automate the process for you. Also, you want the messages to sound friendly. You want to offer value or solutions to your audience.

Being overly sales in your messages will only end up looking spammy, and that loses its effectiveness.

The second way is by using sponsored messages that appear in your audience’s inbox.

And lastly, you have click-to-messenger ads. These are ads posted on your feed but with a prompt to start a conversation with your audience on Messenger.

Here’s what that looks like.

Image via Facebook

6. Learn Facebook Advertising

Last but not least, another tip on how to use Facebook for advertising is by mastering the basics of Facebook advertising.

Facebook advertising is a tool that lets you customize your marketing campaigns on your page. You get to choose which kind of ads you want for your campaigns. Furthermore, it allows you to run different versions of the same ad concurrently to determine which one is better.

Facebook ads let you set a budget as well.

You can also measure and track how your ads are performing. This way, you can retarget ads to increase their impact.

Facebook ads are also geographically targeted, and you can advertise for the area of your choice.