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The business world is constantly evolving with new software products and tools emerging every day. As a business owner or manager, it can often feel overwhelming trying to choose the right tools for your needs. This article will review 11 of the best business-to-business (B2B) SaaS (software as a service) tools that can help streamline your work. We'll look at what each tool is used for, its key features, and pricing. By the end, you'll better understand which tools will be most valuable for your business.

1. HubSpot


HubSpot is a leading CRM (customer relationship management), marketing and sales platform. With HubSpot, you can manage leads, contacts and customers in one place. It also includes tools for email marketing, social media management, website content management, blogging, SEO and paid advertising.

Key features include contact profiles, contact scoring/funnel stages, email/landing page/form builders, and analytics dashboards. Pricing starts from free for basic CRM/website integration up to $2,500 per month for an enterprise package.

2. Slack


Slack is a popular team communication tool that helps facilitate collaboration. Workspace channels allow teams to have group conversations around different topics. Direct messaging allows for private chats. Integrations with other tools bring data into Slack.

Key features are direct/group messaging, file sharing, integrations, and custom bot building. Pricing is free for basic use, plus Standard ($8/user/month) and Plus ($15/user/month) tiers for additional features.

3. Zapier


Zapier allows you to connect different SaaS tools together so they can automate tasks and transfer data between each other. This allows for highly customized workflows without code. Over 2000 apps are currently integrated including CRMs, email tools, productivity apps, and etc.

Key features are app integrations, automated workflows/zaps, and trigger actions between platforms. Pricing starts from free for up to 100 automation or $20/month for unlimited automations.

4. Zoom


Zoom is a cloud-based video conferencing tool for meetings, interviews and collaboration. It provides high-definition video and audio conferencing across any device like mobile, desktop or conference room systems.

Key features are meetings, remote desktop sharing, breakout rooms, polls/surveys, recording/transcription and webinars. Pricing ranges from free basic use to $15-20/host/month for additional features like cloud recording.

5. Chisel


Chisel is an all-in-one agile product management platform that helps teams stay organized with product discovery, roadmapping, feedback and collaboration tools. It provides a unified system of record for key PM workflows.

Key Features are product discovery, customer feedback and customizable product and feature roadmaps. Chisel has a free plan for basic use. Paid plans start from $9/user/month for additional features and support. Enterprise plans are also available.

6. Calendly


Calendly streamlines scheduling by allowing users to easily view open calendars and book time with individuals or groups. Users can block off recurring or one-time slots to simplify scheduling processes.

Key features include open calendars to view availability, automatic email reminders, recurring booking options and integration with various tools like Google Calendar or Outlook. Pricing starts from free up to $8/user/month with additional booking types.

7. Trello


Trello is a flexible, visual project management and collaboration tool. Users can create boards, lists and cards to map out projects, track tasks and share updates in an intuitive Kanban-style interface.

Key features are boards, lists, cards, comments, file attachments, voting, due dates and the ability to customize workflows. Plan pricing is free while Business Class pricing starts at $9.99/user/month with additional functionality.

8. Younium


Younium provides effective B2B subscription management and billing solutions to SaaS businesses. It helps these businesses manage their subscriptions effectively.

Key features include multi-period recurring billing, deferred billing, third-party integrations, refund management, recurring invoicing, multi-currency, and data import/export.

Younium also published informative guides on revenue recognition, recurring billing, and subscription management. Read their guides to learn more about their solutions. You need to contact Younium to learn about their pricing plan.

9. ActiveCampaign

Active Campaign

ActiveCampaign is a robust email marketing tool that can be used alongside CRM software for lead generation and customer retention campaigns. It includes drag-and-drop email design, A/B testing, automation sequences and integrations.

Key features are templates library, contact segmentation, automation Builder, landing pages, analytics, SMS and mobile app functionalities. Prices start from $9/month for basic to $199/month for advanced with additional users/contacts.

10. Hotjar


Hotjar is a useful tool for understanding user experience on websites. It provides heatmaps, recordings, form inputs, scroll maps and player feedback that help optimize pages and improve conversions.

Key features include session replays, surveys, live previews, landing page testing, A/B tests, and integrations. Free plan limited to 5 pages or $29-199/month depending on sessions/month recorded.

11. Salesforce


Salesforce is a powerful CRM with a vast ecosystem of applications that give customers 360-degree visibility of processes. It streamlines sales, marketing, customer support and analytics workflows into one platform.

Key features are customizable dashboards, profile management, sales processes automation, reports builder and integration capabilities. Entry-level pricing starts at $25/user/month though tiers go up to $300/user for advanced customization.

Comparison table

Tool Use Case Key Features Pricing
HubSpot CRM, Marketing, Sales Contact profiles, lead scoring, email/landing page builder, analytics Free to $2,500+/month
Slack Team Communication Direct/group messaging, file sharing, integrations, custom bots Free, $8/user/month, $15/user/month
Zapier Workflow Automation 2,000+ app integrations, automated workflows Free to $20/month for unlimited automations
Zoom Video Conferencing HD video/audio, screen sharing, breakout rooms, webinars Free to $15-20/host/month
Chisel Product Management Product discovery, roadmapping, feedback, collaboration Free, $9/user/month, Enterprise
Calendly Scheduling Open calendars, automated reminders, recurring bookings Free to $8/user/month
Trello Project Management Boards, lists, cards, comments, attachments, due dates Free, $9.99/user/month for Business Class
Younium B2B subscription management & billing Reporting, Revenue Recognition, Discounts, Plan Changes Contact Younium for pricing details
ActiveCampaign Email Marketing, CRM Email templates, automation, segmentation, landing pages $9/month to $199/month
Hotjar User Experience Optimization Heatmaps, session recordings, feedback surveys Free to $199/month
Salesforce CRM, Sales, Marketing, Support Customizable dashboards, sales automation, reporting $25/user/month to $300/user/month


The right B2B SaaS tools can help streamline workflows, improve team collaboration and optimize critical business processes. While the tools considered will differ across industries, the ones mentioned here are highly versatile for many use cases. Evaluating needs, integrations and pricing is key to choosing tools with the best value for streamlining your work. With the right selection, you can work smarter, maximize productivity and drive business growth.

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