The demand for creative and engaging social media content grows almost daily, and competition is fierce. According to Hootsuite, a social media management tool, Facebook ads in the U.S. are expected to increase in 2022 by 15.5% from 2021 numbers and reach over two billion people. The expected ad revenue numbers come in at just under $60 billion. Their ad growth has been exponential since the pandemic forced more online operations and sales.

Your content should be personalized and it should reflect what your audience demands. It is a very cool idea to connect with your potential customers and ask about their preferences. You can also engage with the audience through social media channels with the help of content created according to the insights gathered online.