Today, text-based messaging has become the preferred method of communication, eclipsing traditional channels such as email and phone calls. Studies show that more than 2.5 billion people worldwide use messaging apps. Brands across all industries should take note that more and more customers expect companies to be easily accessible on their favorite messaging apps, such as WhatsApp, Facebook Messenger, Telegram, and others. For companies, ignoring these platforms means missing out on valuable opportunities to connect with audiences and giving competitors the chance to build stronger relationships with customers.
