There’s something addictive about unraveling a mystery. When I stumble across a suspicious article or post—maybe it reads a little too polished, or oddly generic—I feel the same rush as a detective spotting a telltale clue. But in the digital realm, the suspects often wear no face. They're bots, language models, and deepfake authorship tools cloaked in a convincing human veneer. With AI becoming more prevalent, understanding how AI-generated content is reshaping online publishing has never been more critical. So how do we begin to track the untrackable?
