Blog Articles
Ecommerce and Online Shopping
October 7, 2021 by Tim Waldenback
If you want to start a paid social media campaign, but feel overwhelmed at everything that goes into it, we’re here for you. We did all the legwork and compiled a handy beginner’s guide to running a successful social media campaign to ensure you have everything you need to get started.
October 6, 2021 by Eliza Sadler
Arranging to ship requires the integration of online and offline strategies to draw customers to complete their transactions. It entails identifying online customers through internet advertising and email and using various approaches and tools to entice customers to buy. The idea behind arranging to ship is to move goods from one point to another efficien...
September 26, 2021 by Jake Platt
To run a secure, reliable, and functioning freelance business, you need to work with contracts. Contracts act as a safety net for your business and clients. But what should you include in your contract? And do you have to sign one?
September 17, 2021 by Emily Henry
Great product descriptions add to product pages by selling your products to actual customers, not merely as paragraphs meant to boost your SEO ranking. I see you, marketers. Well-crafted descriptions can draw your potential buyer in, pique their interest and make them want to know more. The best product descriptions make your products irresistible, so your c...
September 13, 2021 by Eliza Sadler
Selling products in the marketplace requires online sellers to look for effective ways to reach their potential customers. Having fine products and services is one thing and availing them to your customers is another. How you present your brand determines the success of your enterprise based on whether the customers are satisfied or not. After establishin...
September 1, 2021 by Charlie Svensson
CRO (conversion rate optimization) is currently one of the most popular topic in eCommerce marketing today. Over time, marketers have found the practice of modifying certain website elements and testing them to prove their effectiveness in their toolset. For example, the red CTA button on an eCommerce website is proved to be more effective than a blue button...
August 23, 2021 by Charlie Svensson
Setting up and running an e-commerce website is time-consuming and requires careful planning. You need to identify a brand, analyze the competition, understand your audience and design a website that will yield results. Many marketers focus on the initial stages of an e-commerce website launch without considering what to do after launching the site. If yo...
March 6, 2021 by IP Location
In the traditional method of learning how consumers reach a business, salespeople used to ask "How did you find us?" question. This is a rudimentary way of finding out the source of a phone call, and the collection of each calls to generate a detailed report is hard to come by if there are a large number of sales reps receiving calls.
March 5, 2021 by IP Location
Development of heat maps dated back to the 19th century to provide a graphical representation of complex data so that it is easier for humans to analyze at-a-glance. Back then, a gray-scale shading was used to depict data patterns and the darker color was used to indicated dense values while lighter color was used to depict lesser values. A few applications...
February 26, 2021 by IP Location
Converting a new visitor to your website is extremely difficult. The average conversion rate of a typical online store is less than 2%, which translates that 98% of people visiting your site will leave without a purchase. The first-time visitor to your site will fall far below the 2% conversion rate, and this is where retargeting comes in.
