Will Apple allow CAID on Chinese Apps?

With Apple's new tightened privacy policy debuting on iOS 14, advertisers must obtain user's consent before they can track user's mobile app activities. Apple allowed mobile advertising ID (IDFA) on iOS and iPadOS devices, but they will no longer available without the user's consent. If an app asks a user to grant permission to track their activities, chances are that most users will deny it as no one wants to be tracked. This is a big problem for advertisers as they will have difficulty finding how users are reacting to their advertisements, and tracking behaviors and conversions.

Why would you hide your IP address?

When you connect to the Internet, your ISP assigns an IP address that you can use to communicate with the rest of the world. Hiding your IP address blocks others from detecting your geolocation, access websites blocked by your government, and work around a banned IP address. However, hiding an IP address does not block advertisers from tracking you or stay anonymous online.

What is Webauthn?

We are accustomed to username and password pair to protect our accounts whether that is a computer, bank account, smartphone, or personal email. We also know that password is not the most secure authentication method available today, and there are so many hacks and data breaches that threaten our security. Learn how WebAuthn can enhance your online security.

What is ICANN?

The Internet is a part of our lives, and can no longer live without it. We use it to check our daily weather forecast, read morning news briefs, trade stocks, and listen to our favorite music on Spotify. What makes the World Wide Web possible is domain names, and ICANN is the organization that manages them.

How do you protect your website from hackers?

Online security and keeping your server security is the utmost responsibility of any website owner. Cybercriminals use automated bots to identify sites by scanning search engines for specific URL patterns used by some of the popular open-source software, and once identified use automated scripts to attack them. Internet is not a safe place to hang out anymore, and it is getting worse each year. It's our job to protect ourselves and fight against cyber attacks.

How does domain age impact SEO?

There is a myth about a domain age where many believe that an older domain will rank better than newer domains. Since Google and many search engines do not reveal their ranking algorithms, so no one knows for sure whether the age of a domain impacts SEO. A logical view of this myth would suggest otherwise because some very popular domain names are bought for the purpose of cybersquatting (a.k.a domain squatting) and domain flipping.

How to find the owner of an IP Address?

Anyone who needs IP addresses can register them through RIRs (ARIN for North America), and the ownership information will become public. An IP address is a public information anyone can look up, and it can be used to find the geolocation of a host.

How do you prevent invalid clicks?

Click frauds and invalid clicks have common characteristics in which clicks are categorized as unintentional, automated, and duplicate clicks that do not result in conversions. The invalid clicks are clicks that are determined to be fraud from Google's eye and are deducted from the advertiser's credit.

How to track offline conversions?

Doing business online doesn't necessarily mean selling products online, but also includes lead generation which leads to sales. Companies that sell mortgages, insurances, and other non-tangible products sell through offline funnels and those offline conversions must be tracked to improve marketing channels. Some offline conversions include tracking phone calls, leads that led to sales, and offline quotes generated from online leads.

What is California Consumer Privacy Act (CCPA)?

With growing trend in consumer privacy concerns and exponential growth in data breaches, the state of California has created the California Consumer Privacy Act (CCPA) in 2018, and fully in effect on January 1, 2020. CCPA gives consumers more control over how businesses collect and use their personal information, and gives them the right to know, opt-out, delete, and non-discriminated for exercising their privacy rights.