September 9, 2021
by IP Location
As a business owner, you need a long-term plan that guarantees the continuity of your brand. It should be a customized marketing strategy that aligns with the products you sell and your specific business model. And your goal should be to establish a sustainable approach to sell your products and services to qualified customers. This is the surefire way of ru...
September 1, 2021
by Charlie Svensson
CRO (conversion rate optimization) is currently one of the most popular topic in eCommerce marketing today. Over time, marketers have found the practice of modifying certain website elements and testing them to prove their effectiveness in their toolset. For example, the red CTA button on an eCommerce website is proved to be more effective than a blue button...
August 23, 2021
by Charlie Svensson
Setting up and running an e-commerce website is time-consuming and requires careful planning. You need to identify a brand, analyze the competition, understand your audience and design a website that will yield results.
Many marketers focus on the initial stages of an e-commerce website launch without considering what to do after launching the site. If yo...
June 19, 2021
by Bhavik Soni
Facebook is one of the most popular social media platforms that business people use to reach more customers. About 48.5 percent of B2B decision makers leverage Facebook for their research. Moreover, if you target the business audience, using the Facebook platform can provide you with surprising outcomes.
March 11, 2021
by IP Location
Click frauds and invalid clicks have common characteristics in which clicks are categorized as unintentional, automated, and duplicate clicks that do not result in conversions. The invalid clicks are clicks that are determined to be fraud from Google's eye and are deducted from the advertiser's credit.
March 10, 2021
by IP Location
Doing business online doesn't necessarily mean selling products online, but also includes lead generation which leads to sales. Companies that sell mortgages, insurances, and other non-tangible products sell through offline funnels and those offline conversions must be tracked to improve marketing channels. Some offline conversions include tracking phone...
March 7, 2021
by IP Location
Whether you're an advertiser or publisher, click fraud is a concern for everyone. From an advertiser's point of view, click fraud will cause them to pay for traffic that is not intended. For publishers, click fraud may seem to increase their earnings initially but it may hurt their SEO, may invalidate their earnings at a later time, and also may pote...
March 6, 2021
by IP Location
In the traditional method of learning how consumers reach a business, salespeople used to ask "How did you find us?" question. This is a rudimentary way of finding out the source of a phone call, and the collection of each calls to generate a detailed report is hard to come by if there are a large number of sales reps receiving calls.
March 2, 2021
by IP Location
We're living in an era where building wealth is easier than ever. You don't have to quit your full-time job to start making money online. You can start small in your spare time, build your business at your own home, grow your income over time, and finally quit your job and be your own boss. Learn how to make money with affiliate marketing.
March 1, 2021
by IP Location
As a marketer, you'll need to know how your advertisement dollars are performing on each channel and we often use Google Analytics to analyze them. You may set up goals, conversions, and eCommerce tracking within Google Analytics to determine the sales funnel and also determine where users are dropping off within conversion paths. Google offers auto-tagging...
