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Digital Marketing

Internet Marketing

May 3, 2023 by Scott Seong

Lead Generation: Beginner's Guide to generating more leads

Lead Generation

John spent the past 10 years working for a home renovation company and finally decides to start his own business in the same niche. He has so much experience in home remodeling but has no idea how he goes about finding customers. John starts by conducting research on the home renovation industry and discovers that there is a lot of competition and he will ne...

April 27, 2023 by Scott Seong

How do you track online conversions?

Conversion Tracking

A conversion is a key metric in digital marketing that represents the successful completion of a desired action by a user, and it is a critical component of measuring the success of your website and marketing efforts. Tracking conversions is important because it allows you to measure the effectiveness of your marketing campaigns in achieving your business...