Blog Articles
March 11, 2021 by IP Location
Click frauds and invalid clicks have common characteristics in which clicks are categorized as unintentional, automated, and duplicate clicks that do not result in conversions. The invalid clicks are clicks that are determined to be fraud from Google's eye and are deducted from the advertiser's credit.
March 10, 2021 by IP Location
Doing business online doesn't necessarily mean selling products online, but also includes lead generation which leads to sales. Companies that sell mortgages, insurances, and other non-tangible products sell through offline funnels and those offline conversions must be tracked to improve marketing channels. Some offline conversions include tracking phone...
March 9, 2021 by IP Location
With growing trend in consumer privacy concerns and exponential growth in data breaches, the state of California has created the California Consumer Privacy Act (CCPA) in 2018, and fully in effect on January 1, 2020. CCPA gives consumers more control over how businesses collect and use their personal information, and gives them the right to know, opt-out, de...
March 8, 2021 by IP Location
GDPR is a European privacy and security law that requires any organization that handles personally identifiable data of EU citizens to comply with its regulations. European Union mandated all organizations to comply with GDPR beginning on May 25, 2018. The GDPR imposes hefty fines for those who violate its privacy and security standards. With more and more p...
March 7, 2021 by IP Location
Whether you're an advertiser or publisher, click fraud is a concern for everyone. From an advertiser's point of view, click fraud will cause them to pay for traffic that is not intended. For publishers, click fraud may seem to increase their earnings initially but it may hurt their SEO, may invalidate their earnings at a later time, and also may pote...
March 6, 2021 by IP Location
In the traditional method of learning how consumers reach a business, salespeople used to ask "How did you find us?" question. This is a rudimentary way of finding out the source of a phone call, and the collection of each calls to generate a detailed report is hard to come by if there are a large number of sales reps receiving calls.
March 5, 2021 by IP Location
Development of heat maps dated back to the 19th century to provide a graphical representation of complex data so that it is easier for humans to analyze at-a-glance. Back then, a gray-scale shading was used to depict data patterns and the darker color was used to indicated dense values while lighter color was used to depict lesser values. A few applications...
March 4, 2021 by IP Location
An email is the easiest way for scammers to mass distribute fraudulent messages to people, and it takes very minimal effort on their part. Email service providers such as Gmail, Hotmail, and Yahoo! do their due diligence and filter all suspicious emails but scammers are finding new ways to bypass such filters. As an Internet user, it is our responsibility to...
March 3, 2021 by IP Location
Google introduced the term, passage indexing, in October 2020 to rank "passages" to help users find answers to specific questions easily. The term is now renamed to passage ranking, and it is fully live in the United States as of 2021-02-10.
March 2, 2021 by IP Location
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