Internet Protocol Application Programming Interfaces (IP APIs) — a set of protocols and tools that provide information on user IP addresses — can be integrated with artificial intelligence (AI) to help businesses personalize the customer experience and increase conversions. In fact, 87% of businesses now expect AI technology to give them an edge over their competitors. As AI can generate and analyze vast amounts of consumer data, including data on IP geolocation, it can provide you with accurate insights that help you create tailored user experiences that really speak to each individual customer.