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The modern world brings us a lot of benefits, yet it also requires modern solutions for all challenges it offers along the way. Just as we put a lock on our front door and set up the alarm system at home, we must also take care of our digital security as well. Although an email account is one of the oldest types of personal accounts online, they can still be attacked by hackers to be used for a variety of reasons, which include stealing your personal data and stored information, as well as getting access to your ongoing communication.

When it comes to marketing, email has always been one of the oldest, time-tested channels used for promoting brands, products, and services. Nevertheless, though it has been used as a marketing tool for ages, there still is a certain lack of understanding of the importance of email in terms of marketing. And, there is even less understanding of how to use this tool correctly.

Users who migrate between mail clients want to avoid data distortion and loss. Unfortunately, due to format distinctions, this is a challenge. If you are thinking of moving your messages from Outlook Express, Thunderbird, Windows Live Mail, or other applications that use EML, discover the most efficient ways below.

Marketing through email is a vital part of any business. Whether you're targeting consumers or companies, it takes many responsibilities to get the job done smoothly and effectively – from launching campaigns & managing lists to nurturing leads.

The way you write an email can make or break your marketing efforts. One of the most important aspects that sets successful emails apart from those that don't convert is written and what tone is used. This article will give you some tips to help set up a winning strategy for your next email campaign with the help of language skills.

How to detect Email Scams?

An email is the easiest way for scammers to mass distribute fraudulent messages to people, and it takes very minimal effort on their part. Email service providers such as Gmail, Hotmail, and Yahoo! do their due diligence and filter all suspicious emails but scammers are finding new ways to bypass such filters. As an Internet user, it is our responsibility to identify and avoid them.

Drip marketing is a marketing automation program used to nurture leads through email marketing, and acquire new customers. It involves sending a series of pre-built emails over a period of time to nurture prospects and build a brand. By sending multiple emails to the same prospects, your prospects will become familiar with your brand and bring them back into a sales funnel.

As a marketer, sometimes you may need to send a cold email for partnership, collaboration or simple connection to build a relationship. The key to success in cold emailing is finding the right contact's email address. You may dig through the corporate website or research social media, but the person you need to reach out may be difficult to find. Sending an email to a blind person will not get any job done as it will be ignored.

The Basics of Email

Email is one of the very first services provided by the Internet dating back to 1971. It is the best attempt service and does not guarantee delivery much like the postal mail. As long as the recipient's email address is valid, and the mail servers providing services to both sender and receiver are functional, there is a good chance the email will be delivered to the recipient.

What are different Email protocols?

When we speak about email accounts, there are multiple protocols which are involved. This can be extremely confusing if you are not aware of what protocols exist for emails. Also, each of this protocols performs slightly different functionality. The commonly used protocols are- IMAP, POP3, SMTP, and Exchange. These are few protocol types one would come across while accessing an email client. The protocol details can be accessed via the server settings based on the email client being used.