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13 Benefits of Using Shopify to Drive Your E-Commerce Business

When it comes to e-commerce platforms, there are many platforms out there that can be used to set up and drive an online business. However, while there are other platforms out there, Shopify offers a number of benefits that make it a great option for driving your e-commerce business.

With Customization options, built-in marketing tools, and multiple payment methods available, it's no wonder over 1 million businesses already use Shopify. Whether you're just starting out or you're an established enterprise business, Shopify can help you drive your e-commerce business.

In this article, we'll go over ten of the benefits of using Shopify when setting up an e-commerce platform.

1. Built for E-Commerce Businesses

Shopify is a platform that was built specifically for businesses that want to sell online. Shopify has all the features and tools that you need to set up an online store and start selling. Unlike other e-commerce platforms that were designed for general use, Shopify was designed specifically for businesses that want to sell online. That means that you don't have to worry about the platform not having the features you need to run your business - everything you need is available on Shopify.

2. User-Friendly Design

Another benefit of Shopify is that it has a user-friendly design. The platform is easy to use, even if you're not tech-savvy. With Shopify, you don't need to be a web developer or designer to create a professional-looking online store. The platform is designed to be user-friendly, so anyone can set up and manage their own online store. What makes it so user-friendly is the fact that Shopify offers a drag-and-drop page builder. This means that you can add and remove elements from your store's pages without having to write any code.

3. Improved Security

Internet security is always improving, but there are still a lot of risks when selling online. Customers who purchase products or services online are always concerned about the security of their personal and financial information. This has led to a lot of businesses losing customers because they don't have the proper security measures in place.

When you're selling online, it's important to have a platform that is secure. Shopify is a secure platform that meets the highest industry standards. Shopify is PCI compliant, which means that it meets the security standards set by credit card companies. Additionally, Shopify uses SSL certificates to encrypt your customers' data. With Shopify, you can rest assured knowing that your customer's data is safe and secure.

4. Open Source Design

One of the benefits of Shopify is that it has an open-source design. This means that developers can access the code and make customizations to the platform. If you're a developer, this means that you can create custom themes and apps for Shopify stores. This is a great benefit if you want to create a custom online store that is unique to your business.

Another benefit of using the open-source design is that it's constantly being improved. Shopify is always adding new features and making improvements to the platform. As a result, you can be confident knowing that your store is always up-to-date with the latest features.

5. Simplified SEO

SEO can be a complex and time-consuming task. However, Shopify makes it easy to optimize your store for search engines. With Shopify, you can easily add metatags, create sitemaps, and redirects. Additionally, Shopify automatically generates canonical tags for your products and pages. This helps to improve your store's SEO and ensure that your store is visible in search results.

Another helpful SEO feature is the ability to create custom URLs. With Shopify, you can create unique and descriptive URLs for your products and pages. This makes it easier for customers to find your store and helps to improve your store's SEO.

6. Attractive Website Templates

When you create an online store with Shopify, you have access to a number of professionally-designed website templates. These templates are designed to help your store stand out and give it a professional look. With Shopify, you don't need to worry about hiring a web designer - the platform provides everything you need to create a beautiful online store. Whether your site is designed to be simple or advanced, Shopify has a template that will suit your needs.

7. Responsiveness

In today's world, it's important to have a responsive website. A responsive website is one that is designed to work well on all devices, including smartphones and tablets. With Shopify, you don't need to worry about your site not populating properly on mobile phones or devices - the platform is designed to be fully responsive, a Web 2.0 standard. Regardless of the screen size, when using Shopify, your store will always look great.

8. Reliable Payment Gateways

When setting up an online store, it's important to choose a platform that offers reliable payment gateways. Shopify offers a number of different payment gateway options, including PayPal and Stripe. With Shopify, you can rest assured knowing that your customers' payments are processed safely and securely. Added payment flexibility is another benefit that Shopify offers. With the platform, you can choose to accept payments in multiple currencies and offer a variety of ways for customers to purchase your goods or services.

Being able to purchase products easily on a desktop or mobile device is important to customers. With Shopify, creating a mobile checkout option is easy. The platform makes it simple to create a responsive checkout page that looks great on all devices. Additionally, Shopify offers Apple Pay and Google Pay as payment options. This allows customers to quickly and easily purchase products from your store using their mobile devices.

9. Great Marketing Tools

When you're selling online, it's important to have access to powerful marketing tools. With Shopify, you can create discount codes and coupons, track your inventory, and send abandoned cart emails. Additionally, Shopify offers a number of integrations with popular marketing platforms. This makes it easy to connect your store with the tools you need to market your business effectively.

Another great marketing tool that Shopify offers is the ability to create gift cards. Gift cards are a great way to promote your store and encourage customers to come back. With Shopify, you can easily create and manage your gift card program. You can also use Shopify's marketing tools to create targeted email campaigns. These campaigns allow you to send personalized messages to your customers and encourage them to purchase from your store.

10. Scalable

Whether you're just starting out or you're an established business, Shopify is a great platform to use. The platform is scalable and flexible, which means that it can grow with your business. Additionally, Shopify offers a number of features that can be used to customize your store. This includes the ability to add apps, create custom themes, and use a variety of plugins.

Managing multiple websites is a time-consuming task. With Shopify, you can manage multiple stores from a single dashboard. This makes it easy to keep track of your inventory, sales, customers, and more. Additionally, Shopify offers a number of features that make managing multiple stores easier, such as the ability to share products across multiple stores and view sales from all of your stores in one place.

11. Reporting

In order to run a successful business, it's important to track your progress and performance. Without accurate reporting, it's difficult to know how your business is doing. Fortunately, Shopify offers a number of powerful reports that give you insights into your store's performance. With Shopify, you can track your sales, customers, inventory, and more.

Using Shopify's reports, you can identify areas of your business that need improvement. With Shopify's Reports API, you can create custom reports that suit your specific needs. You can also use Shopify's reporting tools to track your marketing campaigns. By tracking your campaigns, you can have a better gauge of their effectiveness and ROI.

12. Affordability

Creating a website can be expensive - but it doesn't have to be. Shopify is an affordable platform that offers a number of plans to suit your budget. Whether you're just starting out or you're looking for advanced features, Shopify has a plan that will fit your needs. Plus, with Shopify's Pay As You Go plan, you can start using the platform without paying any upfront costs.

13. Customer Service

When you're running an online business, it's important to have access to customer service. Shopify offers 24/7 support, which means that you can always get help when you need it. This differs from other platforms, which often only offer support during business hours. Additionally, Shopify has a number of resources that can be used to help you run your business, such as an extensive Knowledge Base and Forums.

The Takeaway

Shopify has the largest market share in the USA, followed by WooCommerce and Magento. There are a number of benefits that come with using Shopify to drive your e-commerce business. With Shopify, you can create a professional website, scale your business, track your progress, and more - all at an affordable price. So if you're looking for a platform to help you sell online, be sure to give Shopify a try. You won't be disappointed.

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