Do you lack inspiration for your digital marketing? Reading and evaluating practical, real-life digital marketing case studies can help you get on track. This guide has a compiled mega-list of some of the best marketing case studies with solutions you should not be missing out on. What are you waiting for? Let's dive into it.
Saashacker - 19 SaaS Marketing Strategies That Bootstrapped Ahrefs To $40m ARR
Saashacker is an avenue that brings together executives, founders, and investors from well-reputable companies who share their valuable and scalable insights. Businesses use information gathered through this platform to turn around their businesses in days. While being 100% bootstrapped, the company's annual recurring revenue grew by over $40m. The number of employees increased from 15 to 50 during this time period. How did it manage to achieve this?
Ahrefs employed a variety of SaaS marketing strategies to grow their company. He ditched the conventional methods of SaaS marketing wisdom and relied on the power of word-of-mouth. He knew this marketing technique was more effective and credible than any other tool. He focused solely on product quality and knew the reputation would speak for itself. One excellent strategy was to boost their exposure and market their brand name during the world's biggest SEO event. The company used Twitter by including nerdy SEO data to the cups served during the conference and went semi-viral.
They actively participated in identifying a gap in the market and used resources to fill it with innovative solutions. The content was produced about how their SEO tool helped resolve many issues. Ads in the form of blog posts were made to spread awareness. Other than this, they gave away free courses on how to blog successfully for businesses. Again, used word-of-mouth as a promotional technique. To gain readers' trust, employee images were pushed to the front. They also did 20 podcasts within the tie frame of 4 months. Channels like YouTube, Reddit and their own blog were utilized to post content. It is a case study that was submitted by the content maker of Write My Essay For Me, Adam Smith. You can use this service to write an impactful case study effectively.
Hootsuite - How the British Museum Increased Social Media Engagement by 126%
One of the digital marketing case studies included here is about Hootsuite. It is about a British museum that turned into a leading social media dashboard. This conversion aimed to increase the reach to their customers and set up an effective social media campaign strategy to engage them more frequently. The company devised a three primary goal strategy for delivering digital-first customer service and enhancing engagement and reach. It also helped the management to identify revenue and income generation opportunities.
Then, to make the best out of all the social media channels. Channel-specific content was produced. Hootsuite helped to adapt to the dynamic and new social media strategy. It meant studying customers' buying and demand schedules on different marketing channels and creating content so that it catered to as many customers as possible. It also helped in tracking and analyzing results.
The success factors were identified and applied to other parts of the marketing strategy as well. What were the outcomes? They gained more than two million new followers on Facebook, Instagram and Twitter. Other than this, their tweet responses increased by 126%, which led to a hike in customer engagement as well. Moreover, over 1300 tweets tagged were analyzed for uncovering insights that could be used to devise a new marketing strategy.
SEMRush - Raise Your Game: A Step-By-Step Guide To Gamification Marketing
This case study focuses on how SEMRush employed gamification marketing to educate its customers about their value offerings. They wanted to bring uniqueness in their marketing strategy for standing out against the competitors and attracting new customers with the variety of features they came out with.
The problem began when users started finding it challenging to keep up with the novelties that the SEMRush tool frequently came out with. The company wanted to increase awareness among customers about the functionality of their platform so that more people could adopt their offered tools. As a result, they aligned their marketing strategy with Easter, a global event. An egg hunt game was launched so that it looked good with the ongoing theme as well as gamification perspective. The players who discovered all fifteen eggs were rewarded with a list containing the top 10,000 most searched keywords. It was done for ten countries in total.
They also created a unique and exciting hashtag for Twitter. It was #semrushegghunt, and it was only a matter of days until it went viral. A lot more people started to reach out and learn what was the platform actually about. The social media and customer support teams were already trained and prepared to meet people's unexpected increased demand for queries all over social media.
Around 9300 users participated in this game and marketing campaign. SEMRush also received more than eight million impressions on Twitter. Social marketing case studies like these help to understand the significance of online marketing and its wonders for a company in no time.
Buffer - The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement
This social media case study emphasizes how a simple marketing strategy could drastically expand reach and engagement. The problem identification was made by Buffer when he started observing that their Facebook engagement and reach were significantly decreasing over time. The management found a solution after careful evaluation of the problem.
They analyzed the trend and figured out that the more they were using Facebook to post content, the less reach they were receiving with every next post. It is when they decided to post only educational and entertaining content. The volume of posting got decreased too. Posting was done only once or twice daily, focusing on curate content to increase reach and engagement. An active Facebook audience was built via creating engaged-focus and brand awareness posts. They were exciting and interactive so that more people were interested in viewing them. The posts that were already doing well were boosted to amplify the reach.
The combined effect this had on their business was extraordinary. It tripled its reach from 44000 to more than 150,000 users on Facebook per week. Other than this, the average daily engagement enhanced to more than 1000 from 500 originally. The posts being made also started reaching almost 20,000 people. And how was this achieved? Just by thinking strategically and implementing a small changed in their Facebook marketing strategy.
Leadfeeder - How ConvertKit Grew from $98k to $625k MRR by Doing 150 Webinars in 1 Year
ConvertKit was an email marketing platform. The founders of this company wanted to expand their brand and use a limited budget to generate high revenue. They planned to focus mainly on webinars. It was because webinars were a method of marketing that did not require a lot of funding. Also, using a relatively new product, a community was built around it through this. The company initiated a wide-open affiliate program where it started holding webinars along with affiliate partners. They continued to do so regardless of the size of the audience.
They held up to 30 webinars every month, giving away tons of valuable information to the audience; this was done free of cost without asking for anything in return. They kept the technology use minimal and straightforward and maintained a narrow target audience, the blogging community at that time.
Their revenue grew drastically from $98K to $625K in just one year. They successfully hosted 150 webinars in the first year alone and witnessed a 637% increase in monthly revenue. This digital media case study is proof that you do not need to spend a fortune to achieve your business goals. Being smart, consistent and hardworking can be enough to make you succeed in this field.
BoxCrush - AdWords Success Story
Another internet marketing case study that made it to this list is BoxCrush. It is a full-service web development, website design and digital marketing agency based in Indiana.
It gained popularity when it successfully helped an industrial client increase their clickthrough rate by improving their AdWords campaign. It worked on their customer's AdWords account and rebuilt it from the ground up. They split it and divided into meaningful campaigns for targeting specific segments and demographics. They developed Ad Groups within each of these campaigns. These were used for targeting the audience associated with each of them.
They expanded the campaign from three to six Ad groups once they witnessed an increase in performance. The clickthrough rate increased by making the ads enriched with relevant specific keywords. Over time, the process was reoptimized and refined, leading the results to grow even more than they did in the first month. It enhanced the CTR to 3.89% from 2.41%. It also decreased CPC to $2.17 from $2.24 in just one month. These digital case studies reinforce the significance of social media, and the digital marketing tools businesses employ to achieve their business goals and grow exponentially.
Exposure Ninja - How We Increased PPC Leads by 325% in 60 Days for a Dental Clinic
Exposure Ninja is an impact-driven and result-oriented digital marketing agency. It serves small and medium-sized businesses. This campaign case study explores how this company assisted a dental clinic with PPC ads in a competitive area. This was done in an attempt to generate more customers and to increase sales. They installed Hotjar for their client to identify which areas were serving as conversion blockers and where and why users were dropping off after reaching the landing page.
It was found out that users failed to find helpful information they required regarding the client's top service. The website was cluttered, which made navigation difficult. Visitors usually spend only a few minutes, if not seconds, looking for specific information. If it is not presented in a prominent area, they end up leaving the website.
It meant reallocating resources for optimal use. They created a new landing page from scratch, focusing on their high-profit, priority services. The historical data from the previously running Google Ads campaign was utilized to experiment with the development of advance bidding. New landing pages were introduced, and the campaigns were tweaked to optimize the client's budget. This, as a result, increased the conversion rate by 252.94%, which was from 17 to 60. Other than this, the cost per conversion was decreased to £34.37 from a total of £154.28 earlier.
Paid Insights - AdWords Case Study: How $520 Turned Into $6,120
This inspirational advertising campaign case study revolves around Paid Insights' success story, which is a company that helps its clients understand how AdWords can be used in their marketing strategy to gain monetary benefits. It provides actionable advice to help businesses expand. In this case, Ross Kaplan helped mental health counselors gain new customers by running a successful local AdWords campaign. The company helped build a new and improved website for the client and used techniques to optimize it for conversions. They even utilized modified broad match keywords to come at the top of search results even if people searched for it in a different sequence. Paid Insights also targeted local zip codes only that were surrounding the office of their client so that the customers' drive time could be limited to no more than ten minutes. What change did it bring about? By spending a total of $520only, they managed to acquire six new customers for the local mental health counselor. Moreover, in three months, the company gained over $6120 in revenue.
Brian Downward - $194 in Facebook Ads into $100K in Sales
Brian Is an app develop turned digital marketer who cofounded this consulting firm to help business leaders and entrepreneurs grow and scale up their business operations by offering valuable insights into their business strategy. In this case study, the marketing-oriented firm started by Brian is discussed along with its success story.
Brian Downard helped its client, a high-end patio furniture business client, drive up the sales figures and the footfall in their local store. Using the content from the previous blogs, infographics, ebooks and other marketing channels, the company built a warm audience for the client. It recommended that the client offer its customers a discount of 50% to provide incentives to people for visiting their showroom personally. This promotional technique was used through the creation of engaging and attractive ads posted on Facebook.
It also redirected users to a landing page directly from the ad. This page provided an overview of the variety of products the business was selling aesthetically. It helped in appealing to different target audiences effectively. They also added a prominent call-to-action feature for the customers to get in touch with the sales representative conveniently. As a result, the client-generated $106,496 sales in patio furniture was $194 originally via Facebook ads.
These online marketing case studies have been proven motivational for several businesses seeking inspiration to drive results. There is a lot to learn from each of them. Even though the techniques might vary with each company, but the main features that helped them reach the top were knowledge about different online marketing tools and consistency.
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