SMS marketing is a tried and tested way to connect with prospects, rekindle relationships with existing customers, and generally build sales momentum via an innately engaging medium.
There are right and wrong ways to go about this, so let’s explore a few tips to take onboard and pitfalls to leap over if you’re about to launch a new campaign.
Keep Your Message Short, Sweet, and Engaging
When it comes to SMS marketing, you want your message to be as engaging as possible. That means keeping your text brief and clear.
Try not to overwhelm the reader with too much information or unnecessary details, as they won’t have time for that. Instead, focus on delivering a concise message that is easy to understand in just a few words.
You can also use phrases like “Learn more” or “Click here” if you need more space for additional content that won’t fit in a single message. This should be part of an attractive call-to-action (CTA) so readers know exactly what they need to do next.
Finally, don't forget about personalization. Adding names of recipients makes them feel special and increases engagement rates significantly, as is the case with email marketing as well.
Measure the Performance of Your Marketing Campaigns with Analytics Tools
When it comes to SMS marketing, data is your best friend. Analyzing how well your campaigns are performing helps you identify areas for improvement and optimize future campaigns accordingly.
Fortunately, there are tools available that make tracking results easier than ever before. Look into analytics solutions such as Google Analytics or Mixpanel to get an overview of how many people saw, opened, and interacted with your messages. This way you can measure success accurately.
Also, A/B testing enables marketers to compare different versions of their message in order to determine which versions work better for certain target audiences. This ultimately provides more insight into what works and what doesn't when it comes to SMS marketing.
How to Send Marketing SMS Messages Easily
There are several platforms available that make sending bulk text messages easy, so having a modern phone message service on tap is ideal in terms of campaign efficiency.
The best examples allow marketers to customize their messages and even include images or links in their campaigns.
As part of automating SMS marketing and issuing promotions in bulk, choosing the right time of day and frequency is crucial. Research suggests that late afternoon or evening is usually best for most industries, while weekly updates may provide more value than daily ones.
Avoid These 3 Common SMS Marketing Missteps
If you want your SMS marketing efforts to flourish and not falter, there are a few common mistakes that marketers should avoid.
Firstly, be sure not to bombard your customers with messages, as this could lead them to opt out of receiving promotional content from you in the future.
Secondly, make sure all the links and images included in your message work properly. If they don’t open or display correctly on mobile phones, then readers won’t be able to take action as intended.
Finally, double-check that the numbers are correct before sending out text messages. Typos can cause important information, like customer names or order numbers, to get lost.
By avoiding these simple errors when creating and handling SMS marketing campaigns, you will ensure maximum engagement rates and higher ROI for your business.
Harnessing SMS marketing as part of a wider promotional strategy can work wonders, especially if you’re keen to pull more leads into the top of your sales funnel. All you need is the right tools, and the right approach, to see impressive results quickly.
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