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Ecommerce and Online Shopping

February 26, 2021 by IP Location

What are the differences between retargeting and remarketing?

Converting a new visitor to your website is extremely difficult. The average conversion rate of a typical online store is less than 2%, which translates that 98% of people visiting your site will leave without a purchase. The first-time visitor to your site will fall far below the 2% conversion rate, and this is where retargeting comes in.

Ecommerce Digital Marketing

February 16, 2021 by IP Location

What is the Gclid?

Google Click ID (also known as GCLID) is a parameter assigned to the Google Ad and is passed in the URL to track clicks and conversions. The GCLID is only used in Google Ads and is enabled by turning on auto-tagging in the settings. It is used to tie your Google Ads with your Google Analytics account so that the clicks and the conversions can be tracked.

Ecommerce Digital Marketing

January 3, 2021 by IP Location

How to improve ecommerce conversion rates?

The average eCommerce conversion rates fall around 1% to 2%, and it measures the checkout rates which don't include newsletter signup or abandoned carts with customer emails. If you have a brand new website, the conversion rate may fall far below 1% despite advertising on Facebook, Google Ads, and other comparison shopping engines. Learn how to improve your...

World Wide Web Ecommerce

October 11, 2020 by IP Location

How to detect fraud orders with IP address?

One of the biggest challenges with online stores is detecting and preventing fraudulent orders. Fraudsters attempt to use stolen credit cards to purchase goods online, and sometimes such transactions do go through without detection. Learn how to detect fraudulent orders by examining the IP address.

IP Address World Wide Web Ecommerce

June 30, 2020 by IP Location

How to determine if online business is legitimate?

When you're in-market to purchase a product and find a very attractive price but the website doesn't look very professional. Would you take the risk and purchase the product at the site where it offers the best price, or will you research the product and determine if the company is legitimate before purchasing a product?

World Wide Web Cybersecurity Ecommerce

June 28, 2019 by IP Location

Online Shopping Safety Tips

In today's world, more and more people use the internet to shop online. Being able to purchase online and have goods delivered to your door at your fingertips makes our daily lives easier. However, there are without a doubt some risks involved when purchasing goods and services online. There will always be criminals and nefarious actors out there who intend...

Cybersecurity Ecommerce